3 Reasons You Aren’t Writing, Publishing or Marketing your Book

...and what you can do about it

Do you ever find yourself knowing what you want, but not able to get there? You can’t make time in your day to write. You run around putting out fires leaving little time to work on your publishing goals. You get on social media and find you’ve spent an hour watching videos and you’ve forgotten why you logged on in the first place (don’t tell me I’m the only one who has done that!).

You aren’t alone. This is a common problem–especially for a creative! I work with people in a variety of ways, from writing, to book production, to book promotion and marketing, and in every stage of this self publishing journey, I see the same kinds of problems. My clients come to me because they just can’t get things done.

But don’t worry; if you can determine the reason you aren’t working on your publishing goals, then you can correct the issue and be on your way to getting your book finished!

There are three common reasons that you aren’t writing, publishing or marketing your book.

free digital photos adam r

1 You Aren’t Clear on Your Goals

When you haven’t really decided what you want with your writing or publishing, then you don’t really have a place to go toward. Without a clear goal, you can’t take a clear path.

What you can do:

Decide what you really want to do. Creatives need direction and deadlines to make something happen. Give them to yourself. Set a date to publish. Decide on a launch month. Make a commitment to have a book party and send out save-the-dates so you can’t put it off any more. Get real about making your dreams become reality.

2 You Don’t Know What to do Next

One of the most common comments I hear from would-be self publishers is this: “I have a manuscript written, but I just don’t know what to do next to get it published.” Lack of knowledge of your next steps can happen for two reasons. One, because you don’t have clear goals (which we addressed above) and two, because you are at the bottom of the learning curve.

It takes a lot to self publish your book. You need to take a lot of steps to do it, all while learning new verbiage (like print-on-demand and .mobi. or 300 dpi) , new programs, and sometimes, new ways to communicate with your readers. It’s not easy to do by yourself.

What you can do:

You shouldn’t write, publish or market in a vacuum. It’s better if you can find people to help you through the steps you need to take–especially if they are people who have done it before. Get people on your team you know what steps to take and how to take them (like a publishing coach…wink, wink). This will help you save a lot of money, time and frustration.

3 You Are Afraid to Succeed

That is not a typo. I meant to write that you are afraid to succeed. The fear of succeeding is a thing–and it’s more debilitating than the fear of failure. You may not know what to do with yourself if you succeed, so you stop working on your goals so you don’t have to face it. You may be nervous to make money, or to put yourself out there, so you subconsciously sabotage yourself so you don’t have to face that fear.

What you can do:

Again, it’s hard to meet big goals on your own. Having someone to help you identify your fears and help you overcome them is a big help. Consider enlisting the help of a coach or a counselor. Or, you can read an article I found on dealing with the fear of success from the Huffington Post

Take some time this week to determine what is stopping you from writing, publishing or promoting your book–then take the steps you need to take to reach your goals.

What’s your story? Which of the above three issues do you deal with? Or do you have something else that stops you from reaching your goals? Share below and we can talk about it.

photo credit: adamr freedigitalphotos.net