Blogging for Authors

Alane’s Top Tips:

Know Before You Go!

KnowIf you just jump into blogging without a specific plan or goal in mind, your blog will be disjointed and untargeted. In an attempt to “reach everyone” you will actually miss the people who need to hear from you the most.

Instead, before you start your blog, take some time to make a plan. Both you and your readers will be better off because of it.
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Here are some of the things you should know:

  1. Your target audience (ideal reader) and what they want from you. Who are you trying to reach? Can you create a profile of that reader? (Age, gender, affiliations, likes, dislikes, family life, etc.) What will they benefit the most from hearing about?
  2. What you want to accomplish with your blog. Your blog needs to have some kind of focus–so what is your purpose statement? Do you just want to promote your book (not the best reason to blog)? Do you want to share writing tips and ideas? Do you want to share about the writer’s life? Do you want to write devotionals or blogs to make your readers think deeply? Each of these purposes will require different language and different blog post topics–which is why you want to know what your purpose is before you start.
  3. How many times you will post each week. What will your frequency be? Once a week? Twice a week? Every day? Consistency is an important element of a successful blog, so you need to decide beforehand what you can manage and then stick with it. I recommend starting with two posts per week because you can always do more when you are ready, but you should never start with a goal of every day and then not maintain it.
  4. Which days of the week you will post. Again, for consistency you will want to post your blogs on the same day each week. If you know your ideal reader very well, you will be able to determine which days will be the best days to post–these will be the days they have the most time to read your blog.
  5. Your blog writing schedule. You must stay consistent with your blogs and your schedule. Therefore, setting aside time each week to work on your blogs will keep you on track.

Action Step:

Use the tips above to create your consistency plan for blogging!

Coach’s Note: Before you publish your blog, start writing your blogs each week, staying consistent with the time you spend on them. Then when you have two or three weeks of blogs written, publish your blog, schedule your posts (I’ll teach you how later) and remain consistent with your writing and posting schedule.


If you follow these steps and prepare yourself and your plan before you start blogging, you should see success sooner than most!

On Saturday I will finish up my section on blogging with an overview and how-to. But remember, this is just the beginning of blogging!

You can get more detailed instructions on blogging in my Best Selling Author’s Plan which will be available soon in online and home study versions! Can’t wait to share it with you!

photo credit: marekuliasz_istock photo