Blogging for Authors Part 3

Blogging for Authors:

Whether you are blogging already, or you have yet to get your feet wet, the next four posts for Publishing Club members are my top tips that you can (and should) implement to start strong or improve where you are.

fish jumpingTop Tip #1…


Look Before You Leap

Before you write your book you do research, right? You figure out what a scene should look like. You think about what your characters should say. You make sure your facts are correct.

You should do the same kind of research for your blog. Before you create your own, you should see what other people are doing–after all there is no need to recreate the wheel, right?!

Take a look at the most popular blogs out there. They don’t even have to be an author’s blog for your initial research because all bloggers are writers.

To make this easy for you, check out this article in Technorati listing the top 100 blogs as of June 2013.

Take a look at these blogs and do a little research. Ask yourself some questions like:

  • What kinds of features do these popular blogs have?
  • How are the blogs designed?
  • What kind of information do they share?
  • How often do they update?
  • What do you like or hate about what they do?
  • Which of these ideas do you want to incorporate into your own blog?

 As important as it is to know what to do, you also need to know what not to do. So next, do a search for people’s opinions on the worst blogs and find out why they are so bad.

  • What are the blogs about?
  • How are the blogs designed?
  • How often do they post?
  • Do their readers engage?
  • What do you dislike about these blogs?
  • What do you want to be sure to avoid in your own blog?

Now repeat the process with other blogs you discover in the next few days.

  • What do they do well?
  • What do they do poorly?
  • What can you mimic?
  • What should you avoid?

Make notes on everything you find and start thinking about how you can use this information to make your blog better!

Next time we will take a closer look at how blogs are written.[/DAP]

Image courtesy of digitalart at