Book Promotion Secrets

Your Secret Book Promotion Connection

I just read an article by Porter Anderson about Hugh Howey (who self published the very successful indie book, Wool). I was secretly thrilled that most of the tips Howey gives authors about self publishing in this article are the same things I teach my clients. (It’s always nice to get confirmation that what you are doing is the right thing!)

I did learn (at least) one thing from the article though. I mean, I knew this; I just never thought about it the way Howey expressed it.

Here it is: The People Who Sell Your Books are Your Existing Readers.

friends reading_photostockatfdp

I don’t know why I’ve never outright taught this in my coaching. I mean, I teach it in a round-about way by having my author/clients build relationships with their fans in person and on social media. I teach them how to engage their readers in their book promotion plans. I encourage them to interact with their fans. I show them how to get  their most diehard fans to help them promote. But I never applied those principles to engaging every fan to sell your book.

“92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service.”  Paul M. Rand Tweet: “A positive recommendation from a friend or family member is the biggest influence on whether they buy a product or not

I’m going to do some more research to discover how to better engage every reader to help them become an amazing and effective sales force for your book promotion. Then I will fold those ideas into my coaching and also into my new simplified marketing program (launching in the fall!)…

In the meantime, it’s your turn!

How have your readers been your biggest book sellers?

What do you do to enhance that relationship?

Share below so we can all help each other out!