Discover Your Brand

While I don’t think an author should go back to school for a marketing degree, I do think it is important for an author to understand some simple marketing concepts because every author will have to spend some time promoting their work. A Brand, in terms of promotion is developing a persona of sorts…You need […]

A New Freebie for Action-Oriented Authors

stop guessing what to do next...

Self publishing can be an exciting experience. And by exciting I mean there are so many things going on, and the industry is changing all the time, and there are so many steps to the process, that it’s sometimes hard to figure out what to do next. When a writer finds out that I am […]

Should an Author Use Instagram?

My author/clients usually groan when I say social media. “Ughhhh…do I have to do it?” they will complain. My answer? “Only if you want to sell the book that you have poured yourself into and paid good money to publish.” Today, let’s chat about Instagram. Here is what it is in a nutshell (and shamelessly […]