Discover Your Brand

While I don’t think an author should go back to school for a marketing degree, I do think it is important for an author to understand some simple marketing concepts because every author will have to spend some time promoting their work. A Brand, in terms of promotion is developing a persona of sorts…You need […]

How to Promote Your Book on Social Media

(The answer is, you don't!)

Many authors are hesitant to promote their book online because they are afraid that they will come off sounding like a used car salesman. They assume that promoting their book means “yelling” “BUY MY BOOK please?” every time they are online. True, some people do this, but they turn off more readers than they ever […]

What is Your Amazon Author Ranking?

Do you have a profile on Amazon’s Author Central? If you have a book on, you should have an author profile page–it is free, it gives you more exposure, makes you more easily found in searches, and makes you look like a professional author. I received an email recently from Amazon Author Central that […]

How to Pitch a Radio or Podcast Interview


Part of being a published author is being available for interviews. While few authors actually get on NPR or even land a coveted three-minute interview on Good Morning America, there are many opportunities for you to be interviewed by radio stations or podcasters nationwide. There are over 1000 talk radio stations across the country–and even […]

Connect Online in 15 Minutes a Day

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Social Media has become a valuable mainstay in any book promotion strategy. And while you shouldn’t sell your book directly on social media more than once or twice a month, you should remember to engage with your online community weekly, if not daily.

It doesn’t really take long if you stick with the task you are doing and save the rabbit trails for when you have more time to be online.

Here’s what you should be doing daily on your top three social media sites:

1. Check in and see what has been posted to you or about you. Reply, comment, and thank the person for engaging or sharing. (5 minutes)

2. Check out what some other people are posting or saying about writing, reading, or your genre. Comment where you can and share what is appropriate with your audience. (about 5 minutes)

3. Engage with other people by commenting on their posts or in forums. (4 minutes)

4. Take your last minute and share unique content on your site; a quote, an idea, or something about yourself.

And there you have it; four ways to easily connect with others online.

Do you have any tips for connecting with your fans? Share your ideas in the comments below.

Filed under #Promote in the self-publishing process