Make Your Fans Feel Special
In an interview I did last week, I stressed the importance of having a great fan base because as an author, your fans will help you become a best selling author. The way they talk about you, share about you, recommend you to their friends will help you sell more books to more people with much less work.
They are out there.
You may start with one, or two, or three, and build from there. Or you may be able to start with your fans on social media or from your blog. More than likely you already know a few people who just naturally share about what they know and what they like.
These are the kinds of people who have the potential to become a great fan base.
These are the friends and fans with whom you will want to cultivate a relationship.
And not in a fake way, but in a real, authentic way.
How can you do that?
First, recognize them. When you notice that someone has forwarded your tweet or shared your post, give them a shout out like “Hey K– Thanks for the kind words.” Host a “Fans Only” event, or let your fans know about new books before anyone else. Make them feel special–they will return the favor.
Second, communicate with them. When someone emails you or posts on your blog or social media, carry on a conversation with them. Answer their emails. Comment on their comments. Answer their questions. This is basic customer service and what they would call “Making Friends” on Sesame Street. Do it. It’s good for you and it makes your fans know that they matter to you.
Third, share with them. Tell your fans about your life. Reveal your fears. Share your joys. Even your most mundane day is fascinating to your fans because you are an author so what you do is very cool to them.
It’s the little things that matter to your fans. And when you are faithful in these little things, your fans will be faithful in bigger things.