Beyond write the book, edit the book, rewrite the book…
a Best-Selling Author needs this:
If you want to reach the goal of being a promoted and purchased author (leading you to becoming a best-selling author), there are three things you must do to propel your success.
- Make a Plan To Get The Word Out About Your Book
- Be Persistent, Consistent and Glued
- Analyze, Adjust and Repeat
This three-part blog series will help you learn about and implement those three steps.
First, you must repeat this mantra with me:
I will make a plan and stick with it…
I will make a plan and stick with it
Good! One more time: I will make a plan and stick with it!
Part 1: The Plan
Most authors fail miserably at book promotion, not just because it is hard for a creative person to put on a promotion hat, but also because most authors don’t know how or where to start.
Many successful writers will tell you that if you want to be a successful writer then you need to dedicate time to write every day. You should set a word or page goal and then sit down daily and meet that goal. That’s a good plan for a writer.
If you want to be a best-selling author, you need a similar plan. A plan that dedicates time each week or every day for you to get the word out about your book. A plan that takes the work, “salesy language,” and stress out of your promotion so it is just second nature for you to send out a press release or update a social media page.
A good plan consists of these things:
- Daily tasks organized in a way that help you reach your sales goal
- A good mix of promotional activities (that don’t sound or feel promotional) that you can do on social media or in person
- A good idea of your target market and how to reach them
- Ideas about what you can do to get higher rankings with online search engines
- A pre-planned editorial calendar and posting plan for your social media
- Time set aside each day or each week to write blogs, interact on social media, follow-up on press releases, get booked to speak, etc.
- Short-term (2 months to 1 year) and long-term (1-3 years) goals for the success of your book
I have found that when I take a few days to break the big picture down into small daily tasks, it doesn’t seem as overwhelming. When I’m finished creating the daily or monthly tasks to get me to my long-term goal, it’s easy to implement (and I have no more excuses to procrastinate).
One of my clients told me when she first hired me to help her with her book, “There is no way I’m promoting this book. I just don’t want to do it.” After working with me for a few months, and seeing her book become a reality, She decided that people really did need to know about her amazing book. Together we developed a plan, created some marketing materials and she went to town. As a result of following her plan, my client/author has been:
- Invited to speak or display her book at many key events
- Covered by her local media
- Promoted on different blogs and websites
- Interviewed by a major national magazine
- Noticed by many key people in her niche market
In her first two weeks publicizing her book, she sold over 200 copies which is not bad for a first-time very newbie author. I believe she’ll soon sell 10,000 copies if she sticks with her promotion plan.
So now its your turn. Think about the goals you want to make that will help you become a best-selling author. Then plan out the tasks you think you need to do to meet those goals. Remember to consider your target audience and create a good mix of online and personal interaction. Once you have your plan, work on it every day.
Remember, when you want to be a best-selling author, publicizing your book is just as important as writing it.
Maybe even more important.