Why Keywords Matter


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Very simply put, keywords are the words that people put into the googler when they are searching for something. They are either words or phrases that are common to a search like these:

  • Self Publishing
  • Getting Published
  • Writing a book
  • Publishing

We are now finding that people are increasingly searching with longer phrases and sentences like:

  • How do I promote my book
  • Help me write and promote my book
  • What is the difference between traditional and self publishing

I do a lot of work with my authors on keywords because they are an important aspect of being found by your ideal readers on the internet. Keywords (or phrases) are what connect you with your fans.

There are a few ways to figure out what kind of keywords your readers might be using to find you. Two tools I like are Google Adwords Keyword Tool and also the website Compete.com. I use these tools to find keywords and websites for author coaches and publishers. Then I use Compete.com to determine the popularity of certain author coaching sites. Its a little complex to include in a blog–but it is something I make sure to review with each of my author clients so they can excel in their publishing goals.

Keywords are directly related to how you are ranked in search engine findings. There are some tricks to using them on your blogs, as well as on your social media interactions.

Once you know what keywords your readers might use to search for a book like yours, you should use those keywords on the front page of your blog starting with the title. Then use the word one time in the first paragraph and once or twice later on your first page. Also sprinkle the keywords throughout other pages of your blog/website as appropriate. However, don’t overload your pages and first paragraphs with keywords because search engines will mark you as a bad site if you misuse keywords. It’s really a lesson in creative writing!

If you use WordPress for your blog, there are also some great plugins you can use to help you maximize your search engine optimization. I like WordPress SEO by Yoast. It is easy to use and helps you maximize your SEO before you even publish.

I have confidence that you will be able to easily sprinkle keywords into your blogs and social media because you are a writer. Getting the message across in a creative manner is what you do!

(By the way, I am not an affiliate for any of these services. I just like them and want you to check them out.)