Why Your Book Proposal is Important

Writing a book proposal is important, no matter how you are publishing!

book proposalNow, because I can read your mind, I know your next question: But I’m self publishing! Why do I need to spend my time writing a book proposal?

Here’s your answer: (the following content is for Publishing Club Members…if you want to know more, Join the Club!)


You don’t really need a book proposal, per se, to self publish. But the elements in a book proposal are so helpful for your publishing journey!

Here’s what I mean.

When you write a book proposal you gather information on a few different important elements regarding your book. These elements not only help a traditional publisher, they can also help you self publish!

Overview: The overview explains your book, looks at the need for a book such as yours and shows how you meet that need.

This helps you, as a self publisher, position your book in the market. Most authors can’t easily give a three to five sentence synopsis of their book. Knowing how to write an overview of your book will help you talk about it and promote it, thereby helping you sell more books.

Understanding the need for your book and how you meet that need helps you know who will read your book and why. Marketing is the key to being a successful self published author. If you know what needs you meet, and whose needs they are, you will more easily be able to reach and relate to your target reader.

Much more beneficial and profitable than just “throwing your book out there” hoping someone will buy it!

Timetable: The timetable helps you focus on where you are in the process and how soon your manuscript will be ready for publication. This helps you create a plan for your publishing process because it forces you to think about and schedule the time you need for editing and production of your book.

About the Author: This section is your bio page. An important element in your book promotion. This kind of information goes on your website, your distribution sites and in your press kit. Most authors don’t take the time to create a professional bio page with a professional photo, but having one sets you on top.

Comparative Analysis: A book proposal has a comparative analysis section that compiles research about competitive books. This helps you, as a self publisher, figure out your place in the market. A comparative analysis also helps you price your book, target your book marketing, and understand your unique selling point.

Target Market: This section is your research on your ideal reader. Doing this as a self publisher helps you create a profile of the person who is most likely to benefit the most from your book. Knowing this information helps you determine where, when and how to market your book.

Promotion Plan: Just like a publisher wants to know how and to whom you will promote your book, it is important for you to know those details as well. You will need to plan how you will get the word out about your book, how you will talk about your book, and to whom. Identifying your promotion plan before you need it will put you a step ahead of most other self published authors.


So you can see that even though you don’t need a book proposal to publish a book yourself, there are many elements of the proposal that can help you be more successful.

(Remember you have access to the book proposal outline! Be sure to download it from your member’s login page or here.)

What are your thoughts? Would you write a book proposal even though you are self publishing?